Mission

Create More Swimmers

Our mission is to create more swimmers. By investing in the next generation of swimmers through learn-to-swim programming in underserved communities, the Step Into Swim initiative works to instill confidence; empower long-term participation in water activities; tout the positive benefits of water play; and advocate for safe practices in and around the water. 

Why Does This Matter?

Parents and caregivers have a critical role in keeping children safe. Getting them the swimming education they need is crucial to ensure they have the capabilities to protect themselves no matter their swim environment. The more we arm our children (and their families) with important resources, water safety education and swimming lessons from qualified instructors, the safer, more independent and confident they'll be. 

• Drowning is the leading cause of death among children ages 1 to 4
• Drowning kills nearly 4,000 people in the U.S. each year
• For those ages 1 to 4, learning to swim from a qualified instructor drastically reduces the risk of drowning by 88%